The pendulum swings regularly in the software world, with different ways of making money from software being in 'vogue'. The latest fashion, somewhat predictably, with most applications and games needing a price of 'free' in order to get serious numbers of downloads, is to put adverts inside the app or game and rely on income from these to bring in a similar amount of money to that which you'd have expected if you'd tried to sell the item by more conventional means. The concept is indeed sound - but I'm finding the implementation often lacking. What's needed is more imagination.
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At the moment, a developer finished the app or game and thinks "Now, how can I best earn some money from this? Ooh, look at the download numbers for free titles in the Ovi Store and look, here's Nokia pushing inneractive's SDK, all I've got to do is add some code to my app/game and it'll monetise itself!" Err... no. It's not that easy. It's not supposed to be. 2ff7e9595c
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